Key Account Planning: Strategies for Effective Account Management

Elevate your account management skills with our Key Account Planning course. Gain a comprehensive understanding of key account management and learn effective strategies for building and maintaining strong customer relationships. Explore the elements of successful key account management, develop value propositions, and master the art of planning and executing account strategies. Enhance your career prospects and become a valuable asset to any organisation with our practical insights and proven techniques.

Learning Outcomes:

• Understand the fundamentals of key account management and its purpose.
• Identify and analyse key accounts within your organisation.
• Learn strategies for building and delivering value to key accounts.
• Develop comprehensive account plans for effective account management.
• Strengthen relationships with key stakeholders and nurture key relationships.
• Recognise the importance of record-keeping and internal aspects of key account management.
• Create compelling value propositions to drive customer satisfaction and loyalty.

In our Key Account Planning course, you will embark on a transformative journey to become a proficient key account manager. Through twelve modules, you will explore the foundations of key account management, its purpose, and the importance of understanding key accounts.

Discover the fundamental elements contributing to successful account management, from identifying and analysing key accounts to building strong relationships and delivering exceptional value. Understand what it takes to be an effective key account manager and develop the skills necessary to excel in this role.

Learn the art of creating strategic account plans, aligning your objectives with those of your key accounts, and implementing actions that drive growth and customer satisfaction. Discover the significance of business customer marketing and development and the value of maintaining accurate records and utilising internal resources effectively.

Upon completing this course, you will possess the knowledge and skills to excel in key account management, delivering exceptional results and propelling your career to new heights.

Certification

Upon completing the course, you can choose to receive a certificate named Key Account Management Course. Prices for certificates are as follows:

• PDF Certificate: £4.99

Email delivery of printable/shareable PDF certificate.

• UK Students: £9.99

Professionally printed certificate delivered in the UK.

• International Students: £14.99

Professionally printed certificate delivered internationally.

This course is ideal for the following:

• Sales professionals are responsible for managing key accounts.
• Account managers are seeking to enhance their skills in key account management.
• Business development executives involved in key client relationships.
• Sales managers oversee key account teams.
• Entrepreneurs and business owners aiming to strengthen their key customer relationships.

Upon completion of this course, you can pursue many career paths, such as:

• Key Account Manager: £30,000 - £60,000 per annum
• Business Development Manager: £35,000 - £70,000 per annum
• Strategic Account Executive: £40,000 - £80,000 per annum
• Client Relationship Manager: £30,000 - £60,000 per annum
• Sales Director: £60,000 - £120,000 per annum
• Business Relationship Manager: £40,000 - £80,000 per annum

Currently there are no Q&As for this course. Be the first to ask a question.

Digital certificate

Digital certificate - £4.99

Hard copy certificate

Hard copy certificate - £9.99